NEW YORK – Magnolia Bakery, known for its famous banana pudding, is venturing into the world of THC-infused edibles, including banana pudding and red velvet cake bars.
According to CNN, these limited-edition products, marking Magnolia’s debut in the cannabis market, contain THC, the component responsible for the “high” in cannabis.
The “Swirled Famous Banana Pudding” bar features creamy vanilla pudding, vanilla cookies, and freeze-dried bananas, with 10mg of THC per piece. The “Red Velvet Piece Ahhh Cake” bar offers flavors of red velvet cake, cream cheese, and chocolate, with 10mg of THC and 10mg of CBD per piece.
Prices range from $18 to $30, and the bars will initially be available in Illinois, Nevada, and Massachusetts.
“There is no real downside to Magnolia, as consumer opinions on cannabis are now relativity liberal,” said Neil Saunders, retail analyst and managing director at GlobalData Retail. “Moreover, these products will be sold through dispensaries rather than being available in mainstream retailers, so people not interested in marijuana will not be exposed to them.”
While marijuana remains illegal at the federal level, the growing acceptance of cannabis has led to increased interest in edibles. The edibles market has diversified into various categories, with gummies being particularly popular.
Edibles made approximately $2 billion in sales last year, according to Headset’s data. Magnolia’s move into the cannabis space is expected to raise brand awareness and generate additional revenue, although the lack of federal legalization may limit national distribution and experimentation by other brands in the edibles market.