Data compiled from dispensary POS systems across the country revealed this year’s 4/20 was one of the biggest days for marijuana sales, blowing past the numbers from years past.
According to a report by Green Entrepreneur, cannabis retail software company Cova, sales across the United States reached an estimated $128 million on April 20th alone.
Cova also reports that 647 new stores celebrated their first 4/20 this year, a number that is slightly higher than the previous year. Compared to the four previous Wednesdays, the average cannabis dispensary experienced nearly 150% increase in sales, according to data from Headset.
Experts believe with more states legalizing adult-use cannabis and federal legalization looming, this trend will likely continue in the coming years.
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